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Module 2: Managing collaborative innovation |
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Ewa Kopczynska |
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Managing collaborative innovation (this is going to be the link) Open innovation can bring significant benefits to SMEs. But to obtain the benefit of open innovation you need to ensure a proper selection and management of open innovation projects. In this module, you will learn the main aspects relevant in this scope. This module consolidates the big picture of open innovation management. In this way, it will help you understand how specific areas we approached across the Virtual Open Innovation Ecosystem connect and contribute to your effective open innovation management. |
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Upon completing this module, you should be able to: |
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The coffee revolution – can your company handle it?
Description: You are a producer of beautifully designed coffee machines for homes and business users. Your newest models became bestsellers among both homeowners and coffee shops across Europe. You just drastically increased your production and employment and were expecting to triple your sale this year! Unfortunately, rumour has it that your competitor has just developed a revolutionary coffee machine that allows making coffee without traditional noise level. It is small, quiet, and easily portable and supposedly it makes it impossible to burn the coffee making it the holy grail even for the top coffee lovers! And it is all due to new patented technology that additionally cut the product cost in half in relation to your production cost. Maybe that’s just a rumour, but what if it’s not…
