VOIS - Area 2 - Module 5

  1. MODULE TITLE

Module 5: Cultural Awareness
  1. AUTHORS

assist GmbH, Simona Fabellini
  1. SHORT DESCRIPTION

Enhancing your consciousness about your own cultural values, norms, attitudes and forms of behaviour helps developing an awareness also for the differences between cultures. Starting from the question about what Culture is, you will discover the link between Culture and Open Innovation and then explore how certain elements of culture, called culture dimensions, can typically show when people are working together adapting Open Innovation processes. As people behave according to their own set of values, it is important to understand why the “ethnocentric” perspective may lead to intercultural misunderstandings leading to a negative influence on Open Innovation. Last but not least, you will receive some tips about strategies how to open up to cultural awareness so that in the end you will be better prepared for intercultural encounters by having grown in your intercultural competences.
  1. LEARNING OBJECTIVES

    Upon completing this module, you should be able to:

  • have a deeper understanding of what culture is,
  • know where your culture may show in Open Innovation processes,
  • be able to tell why culture can be a challenge for Open Innovation,
  • will be able to approach other cultures with more awareness in Open Innovation collaborations.
  1. Training Content
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Infographic

The Globe Study is the result of a worldwide comparative research on working and leadership styles in more than 60 countries. Its results show that culture influences in a significant way how people behave and are expected to behave in a working context. It also provides evidence that some countries show similar behaviour in comparable situations. This is the reason why these countries can be grouped to clusters (https://globeproject.com/results/clusters/middle-east?menu=list#list accessed 03.11.22).

Here are some country clusters taken from the Globe Study that may be relevant for organisations wanting to start the process of Open Innovation:

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